Web Designing With Search Engine Optimisation In Mind

Is submitting to search engines an exact science? Well yes and no. Different search Engines use different techniques to rank web pages, so depending on which search engine you are trying to target, the result will and usually vary. There are millions upon millions of web pages out there, all competing for the prestigious top search engine rankings. Getting your site to the top of the pile can be a long and frustrating battle.

The major players in the search engine world, like Google, Yahoo, Bing, Alta-vista and Lycos, all have their own systems for indexing and ranking, so what might be great for one of them, may not be so great for another. As there are millions of web pages competing for the top rankings, there are also lots of companies out there promising to make your site achieve top spot. Lets just stop and think for a minute. As with all business's in life, you will have your reputable ones, and then you will have the opposite. Can they really achieve what they say they can? We are not doubting that there are a lot of professional companies out there who could do such that, but if you do choose to go down that road, we think you should do your research and choose carefully. There are lot of companies offering to submit web designs to thousands of search engines, but realistically, it is the major search engines you should be interested in.

So how can you get your web site in the higher rankings of the major search engines? That is the million dollar question that everyone wants to know and would like to be done yesterday. The answer is not that easy, but then again it is not impossible.

First of all, consider the field your site is competing in. Obviously the first thing you should be looking at are the sites which are ranked highly. What are they doing that you are not? Take a look at their web site. Are they graphically intense. Do they use frames and so on and so on. Viewing other sites which are top of the pile for your chosen subject will give you an indication of how the search engine indexes and ranks and what criteria it uses.

Now, lets take a look at your site. Keep in the back of your mind what you have learnt from looking at other web designs. How does your compare?

Content within your web design. Has your site sufficient content? Search engines love content. This might be hard to achieve if your web site is just a few pages and is of brochure style. Is the content on your site relevant to the overall criteria of your site?

Inbound and outbound links in your web design structure

Do you have links on your site and do other sites link to yours? Certainly Google will look at this when ranking your site. Google uses a page ranking algorithm and judges the importance of your site with the amount of inbound and outbound links. If you do not have any links, or very little, you will not achieve a high page ranking score, thus affecting your overall ranking.

Graphically intense web design?

Take a look at how you are using graphics on your site. A graphically intense web site results in longer download times and bandwidth consumption. Another downside to using graphics, especially for buttons that link to your pages and other sites, is that search engines don't really see them. If you are going to use graphics for buttons and links, try and make sure that you use text links somewhere on your pages. That way, the search engine spiders or robots will be able to follow your sites link structure. Another good practise to adopt is to always use the alt tag for your images.
Web designing using frames

Try and avoid frames if you can as search engines do have trouble with framed pages. In our opinion, unless you are really sure of what you are doing, leave frames alone and look for an alternative way of designing web pages for your site.

Utilising meta tags in your web design

Although strictly speaking it is not a meta tag, it is certainly the most important part of your web page. The Title! Having a well written and descriptive title is crucial to search engine optimisation. Google displays a maximum of 66 characters from the Title in their search results. Try and write a title that will catch the eye of the surfer, whilst utilising keywords.

Meta keywords are used by search engine spiders or robots to index your page, so think about the audience you are trying to target. Think of words you would enter into search engines to find a site similar to yours. Think of other combinations of words. Are you targeting the specific area in which you live? If so, make sure you put your location into the meta keywords. Have a look at the example below:

<meta name="keywords" content="web design, derby, east midlands">

In our example, this is something which could relate to our site, so be creative and think about keywords that could tell the search engines what your site is about. Do not repeat the same words though and most importantly, ensure that these words you use as keywords, actually appear in the main body of your content. Do not put words that are not in your page content!

The meta description tag is also very important and is used by search engines to inform users what your site is all about. For example:

<meta name="description" content="GeoGeo Web Design. Derby based web designers covering all areas of the East and West Midlands.">

The text within the meta tag description will be displayed under the title in the search engine ranking, so it is important to be descriptive. We recommend that you use a maximum of 155 characters for the description of your page. A well written description is certainly 100% better than just keyword stuffing.

Although this article is not an exhaustive explanation to search engine submission and search engine optimisation, hopefully you will understand a little more of the complexities of search engines. It is no easy feat to get you web design to the top of the pile, but it is achievable.

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Website Building Tools

If you interested in website building for your home business, here are some great tools you might find useful to learn how to earn online, step by step. These are the tools that I use after checking out a lot of tools in the market. Hope it helps you in some ways:

1. Site Sell University

If you aren’t familiar…CHECK IT OUT! If you are… Congratulations!

Site Sell University will offer you a goldmine of information about “pre-selling” your customers and, in my opinion ( and I don’t endorse too many businesses this strongly), they have the best web hosting service on the planet for new startups, complete with mailing list features, newsletter integration, promotional tools… and much more.

I have to be honest with you. When I first came across Site Sell University, I was very excited to try it. A lot of ordinary people were raving about it. I thought if they can do it, I can do it, too.

My excitement fizzled out after a while. The reason being, I wasn’t very focused with my goal. However, after thinking about it and resolving to Take Action, I saw great results. That’s why I’m very very thankful I found Site Sell University and I’m not ashamed to tell the whole world about it. Check out this video to learn about Site Sell University in just 3 minutes.

2. Maverick Money Makers

If you are a novice at making money online, Maverick Money Makers is one site that you might want to check out to learn step by step methods. I’m a member of this private money making society online and I have learned many things from it. It’s a wonderful tool to use whether you want to start a home business on a low budget, medium budget or a high budget.

What’s great about it is that it has tons of resources like videos, audios, ebooks and many other tools which makes learning so easy. It has quick money blueprints that you can implement and skillset videos that will help you develop your skills as you grow your business. Above all it has mindset coaching which is very vital for your success. Mindset represents 80% of our success and strategies only equal 20% so this is an amazing tool for your business growth and success.

It’s the best one you’ll ever need to create an income online. Yes, this online coaching club will charge you $97, but it has a 60 Day Money Back Guarantee with no questions asked so what have you got to lose? If you try it, you can create an income you have never imagined you can have. I’m an insider so I know. Of course you have to TAKE ACTION for it to work as this is not a get-rich-quick scheme type of club. TAKE ACTION and you’ll see RESULTS!

What you will discover inside the club (among many other things) is the ability to help other highly successful companies in promoting their products and get paid a handsome commission for every single bit of business you help them get.

It’s pretty cool that you don’t even need your own product isn’t it?

You see, companies are rapidly moving toward a new model of marketing, and that model is based on people like YOU to get the word out about their products.

You can do this anywhere in the World. You’re no longer an employee, you can be a partner! When you sign up now, you are becoming a partner of a company working for yourself! You can start building your financial future.

3. The Minisite Formula

Another great product for novices is The Minisite Formula. It is one product that teaches you step by step to build your online business. I’ve checked it out myself and I’ve learned many things from it. It’s a great tool to use whether you want to start a home business on a low budget or a high budget. What’s great about it is that it’s a video course which makes learning easy. This video course was launched in 2009 and has a lot of new information like Web 2.0 that are used these days.

The Minisite Formula is unlike any other course because Joel Peterson is not promising you a site that make thousand of dollars a day, or even $10 a day but only $3 a day.

The system is actually teaching to build a mini-site in half an hour that make you $3 a day consistently. You might think that $3 a day is not a lot but what if you have 100 sites or 1000 sites. It will be $9000 a month if you have 100 sites and $90000 a month if you have 1000 sites.

The main product contains over 5 hours of “Quality” step-by-step video training on EXACTLY how to build a mini site empire. Everything is organized to optimize the user learning experience and keep people excited. Extensive helps and resources are available in the download area. A Top-Notch product that is worth 10x the price.

4. Micro Niche Finder

If you have an online presence, one of the many ways that people will be able to find you is through the search engines. Search engines list you in their sites according to the keywords that you use in your website.

With Micro Niche Finder, you can get the jump on the competition and profit from a goldmine of under-the-radar niche markets.

Uncover Completely Overlooked Niche Markets that are so Profitable You’ll be Absolutely Shocked at How Easily You Found Them. (you’ll find so many profitable niche markets your biggest problem will be deciding which one you want to exploit first!)

Micro Niche Finder is guaranteed to “sniff-out” red hot, low competition, high demand keyword phrases that you can turn into quick profits. Here are just a few of the ways you can use Micro Niche Finder to create New Income Streams:

- Create articles to promote affiliate programs and collect regular commissions.

- Create Adsense content pages that pay you residual ad revenue.

- Create eBay feeder pages and make money when new users register for eBay.

- Create Squidoo Lenses and claim your share of the profits generated by the traffic.

- Create niche market private label rights packages and sell these rights for a quick profit.

- Find Unregistered Domain Names that have Built-In Profit Potential from Type In Traffic.

- Find New Markets that are just Begging for Hot New Info Products that You Can Create and Sell.

5. Article Site Power Kit

Turn Your Articles Into Moneymaking Websites In Minutes with Article Site Power Kit. Your sites will feature Adsense, Amazon and Clickbank ads, Search Engine Optimization solutions, matching Niche Videos and much more.

So those are the 5 key tools that have been profitable for me in my website building. You can copy this formula or you can make your own. However, remember that you need to FOCUS and be COMMITTED to your end goal. NEVER GIVE UP! Success won’t come overnight but I promise you, if you TAKE ACTION, you will see RESULTS!

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